Japanese electronic giants Panasonic have shown their support for Digital Tuner company Freeview and announced that they will be including Freeview Play with their Viera TV sets in the near future.

“We believe that Freeview Play will put viewers back in control and we’re delighted that Panasonic is our first TV launch partner,” said Freeview managing director Guy North. Freeview Play will be integrated into a number of TVs in the new Viera range, giving people the freedom to choose across a range of price points. We look forward to welcoming more products from other partners later this year.”

What is Freeview Play, you ask? A TV set with Freeview Play will enable viewers to watch content from BBC iPlayer, ITV Player, 4oD and Demand 5 without launching each individual app, as all the content will be joined together.